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Primary Responsibilities
- Manage all marketing activities for the shopping centre and within the marketing department, including on-ground, digital or online, out-of-home and print marketing campaigns.
- Develop marketing strategies for the shopping centre, in-line with the company’s objectives of driving footfall, casual leasing and tenant sales.
- Plan and manage the shopping centre's marketing budget.
- Manage internal communications, corporate and employer branding for the company.
- Strategise value-driven customer relationship management.
- Direct and improve tenant relations, supporting and collaborating with retailers to activate effective marketing campaigns to boost footfall and sales, measuring results.
- Overall responsibility for brand management and corporate identity.
- Collaborate with the public relations team to develop and implement effective perception management and strategic communications programmes to maximise publicity and positive media coverage across all available media.
- Monitor and report on effectiveness of marketing plans and projects, measuring returns on investment.
- Manage and analyse strategic partnerships and co-branding opportunities.
- Conduct market research and analysis to determine market requirements for existing and future activities.
- Lead and coach marketing department subordinates, monitoring and reporting performances as well as identifying opportunities for enhancement.
- Write, edit and proofread promotional materials, articles, press/media releases.
- Identify areas for improvement and make recommendations for office operating procedures.
- Work together with stakeholders which include the media, customers, agencies and consultants, vendors and suppliers, designers, copywriters, printers, photographers, illustrators and web developers.
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