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Primary Responsibilities
- Activate marketing plans, which include online or digital initiatives.
- Coordinate casual leasing activities for all promotion spaces and onsite media.
- Execute seasonal and tactical events in accordance with the marketing plans’ objectives.
- Assist internal communications, corporate and employer branding efforts for the company.
- Identify and recommend paid media opportunities to maximise branding and optimise advertising spend.
- Support the public relations team to implement effective perception management and strategic communications programmes to maximise publicity and positive media coverage across all available media.
- Support and collaborate with retailers to activate effective marketing campaigns to boost footfall and sales.
- Proofread and produce all marketing materials or collaterals.
- Conduct research and monitor target customers’ behaviours and market requirements.
- Identify areas for improvement and make recommendations for office operating procedures.
- Work together with stakeholders which include the media, customers, agencies and consultants, vendors and suppliers, designers, copywriters, printers, photographers, illustrators and web developers.
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