CPN


icon Job Title
Location
MARKETING EXECUTIVE
NORMAL
Primary Responsibilities
  • Activate marketing plans, which include online or digital initiatives.
  • Coordinate casual leasing activities for all promotion spaces and onsite media.
  • Execute seasonal and tactical events in accordance with the marketing plans’ objectives.
  • Assist internal communications, corporate and employer branding efforts for the company.
  • Identify and recommend paid media opportunities to maximise branding and optimise advertising spend.
  • Support the public relations team to implement effective perception management and strategic communications programmes to maximise publicity and positive media coverage across all available media.
  • Support and collaborate with retailers to activate effective marketing campaigns to boost footfall and sales.
  • Proofread and produce all marketing materials or collaterals.
  • Conduct research and monitor target customers’ behaviours and market requirements.
  • Identify areas for improvement and make recommendations for office operating procedures.
  • Work together with stakeholders which include the media, customers, agencies and consultants, vendors and suppliers, designers, copywriters, printers, photographers, illustrators and web developers.

  Skill Requirements
  • Diploma or Degree in Marketing or related field.
  • Minimum 2 years’ experience in shopping centre management or relevant industry experience.
  • Good command of Bahasa Malaysia and the English language (spoken and written) knowledge of other languages (e.g. Mandarin) would be a plus.
  • Good interpersonal communication and presentation skills.
  • IT-savvy, passionate about social media, skillful with Microsoft Office (Word, Excel, PowerPoint).
  • Able to work independently and in a team.
  • Resourceful and willing to learn.
  • Meticulous/keen eye for detail.
  • Financial management skills including budgeting and forecasting will be an advantage.
  • Excellent communication, analytical, interpersonal and leadership skills including relationship building.