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Primary Responsibilities
- Assist in conceptualiing and creating monthly thematic campaign to drive traffic and sales that includes sales promotions, festive campaigns, and community engagement events.
- Assist in Marketing programme which includes planning, coordinating, and executing of all promotional activities in shopping centre.
- Work closely with communication team to develop key messages, content, and creative works for campaigns.
- Work closely with tenants to develop collaborative promotions and offerings, to enhance customer experience through the mall's activities to drive traffic and increase tenants’ sales.
- Liaise with event organisers and government agencies as well as to develop and maintain relationships with existing and potential tenants and exhibitors.
- Identify and secure strategic partnerships and co-branding opportunities.
- Conduct research and monitor target customers’ behaviors and market requirements
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