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Primary Responsibilities
- Assist the Marketing Manager in developing and implementing marketing plans, which include online or digital initiatives.
- Identify and negotiate strategic partnerships and co-branding opportunities.
- Strategise casual leasing activities for all promotion spaces and onsite media.
- Conceptualise and manage seasonal and tactical events in accordance with the marketing plans’ objectives.
- Coordinate internal communications, corporate and employer branding efforts for the company.
- Strategise and secure paid media opportunities to maximise branding and optimise advertising spend.
- Collaborate with the public relations team to develop and implement effective perception management and strategic communications programmes to maximise publicity and positive media coverage across all available media.
- Support and collaborate with retailers to activate effective marketing campaigns to boost footfall and sales.
- Manage production, writing, editing and proofreading of all marketing materials or collaterals.
- Assist the marketing manager in budget planning and management.
- Conduct research and monitor target customers’ behaviours and market requirements.
- Identify areas for improvement and make recommendations for office operating procedures.
- Work together with stakeholders which include the media, customers, agencies and consultants, vendors and suppliers, designers, copywriters, printers, photographers, illustrators and web developers.
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