icon Job Title
Primary Responsibilities
  • Assist head of marketing to develop and implement effective public relations plans.
  • Spearhead media relations to maximise publicity and positive media coverage across all available media.
  • Manage media activities, including events, conferences, interviews and visits.
  • Identify and negotiate strategic partnerships and co-branding opportunities.
  • Strategise and secure earned media opportunities, including online and digital.
  • Establish and nurture relationships with influencers and thought leaders.
  • Spearhead stakeholder management and social responsibility.
  • Conduct research and analyse target customers, market trends and opportunities.
  • Manage media monitoring.
  • Write, proofread and produce publicity materials, including videos, leaflets, brochures, press releases, articles, reports and speeches.
  • Manage crisis communications.

  Skill Requirements
  • Diploma or Degree in mass communications, marketing or related field(s) with at least 2 years’ professional experience in public relations, marketing or similar industry(ies).
  • Experience in retail, marketing communications, advertising, brand management, events management, media relations, digital marketing, strategic planning will be advantageous.
  • Good command of Bahasa Malaysia and the English language (spoken and written) knowledge of other languages (e.g. Mandarin) would be a plus.
  • Good interpersonal communication and presentation skills.
  • Good strategic and analytical thinking skills.
  • IT-savvy, passionate about social media, skillful with Microsoft Office (Word, Excel, PowerPoint).
  • Able to work independently and in a team.
  • Resourceful and willing to learn.
  • Meticulous/keen eye for detail.
  • Sociable and fun-loving.