Job Title Location MARKETING, SENIOR EXECUTIVE - PUBLIC RELATIONS NORMAL Primary Responsibilities Assist head of marketing to develop and implement effective public relations plans. Spearhead media relations to maximise publicity and positive media coverage across all available media. Manage media activities, including events, conferences, interviews and visits. Identify and negotiate strategic partnerships and co-branding opportunities. Strategise and secure earned media opportunities, including online and digital. Establish and nurture relationships with influencers and thought leaders. Spearhead stakeholder management and social responsibility. Conduct research and analyse target customers, market trends and opportunities. Manage media monitoring. Write, proofread and produce publicity materials, including videos, leaflets, brochures, press releases, articles, reports and speeches. Manage crisis communications.   Skill Requirements Diploma or Degree in mass communications, marketing or related field(s) with at least 2 years’ professional experience in public relations, marketing or similar industry(ies). Experience in retail, marketing communications, advertising, brand management, events management, media relations, digital marketing, strategic planning will be advantageous. Good command of Bahasa Malaysia and the English language (spoken and written) knowledge of other languages (e.g. Mandarin) would be a plus. Good interpersonal communication and presentation skills. Good strategic and analytical thinking skills. IT-savvy, passionate about social media, skillful with Microsoft Office (Word, Excel, PowerPoint). Able to work independently and in a team. Resourceful and willing to learn. Meticulous/keen eye for detail. Sociable and fun-loving.